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Packaging

From Bottle to Print-Ready Dieline从瓶身到可付印刀版

Packaging design for herbal and TCM supplements — from bottle label to retail box and production-ready dieline. The objective was to translate the credibility of traditional medicine into a contemporary retail identity that feels premium, systematic and production-ready.为中草药及保健品打造完整包装系统,从瓶身标签、外盒设计到印刷刀模。整个项目旨在将传统中医药的专业可信度,与现代零售品牌体验结合,建立兼顾品牌一致性、产品识别性与量产落地能力的包装体系。

Role角色
Lead Packaging Designer
Scope范围
Identity → Structure → Print识别 → 结构 → 印刷
Market市场
Herbal & TCM Supplements草本与中药保健
Category类别
Branding · Packaging品牌 · 包装
Stack工具
Illustrator · Photoshop
3Brands品牌
5SKUs Designed产品单品
FullBox Dielines盒型刀版
EN·中Bilingual Labels双语标签
Overview概览

Bottle → box → dieline, every time.瓶 → 盒 → 刀版,每一款都走完全程。

Every SKU follows the same production pipeline: product label, structural box, then print-ready dieline. The work isn't finished at the render — it finishes when manufacturing can reproduce it accurately.每一个 SKU 都遵循同样的设计流程:瓶身 → 外盒 → 刀模。设计不仅追求视觉效果,更确保能够直接进入生产与印刷。

Bosong · Herbal Supplement博嵩 · 草本保健系列

One system, multiple products.一套系统,多个产品。

Structure, typography and hierarchy remain consistent while colour becomes the differentiator between products. This allows every SKU to feel unique without sacrificing brand consistency.统一包装结构、版式与字体系统,仅透过色彩区分不同产品,使品牌保持一致,同时提升货架辨识度。

Calcium-DE Collagen Capsule
补钙生骨胶囊

Bone & joint support led by a steady, clinical blue — the most trust-forward accent of the family.以沉稳、临床感的蓝色引领骨骼与关节支持——家族中最强调信任感的一个点缀色。

Blue accent
Calcium-DE Collagen Capsule — bottle
Bottle
Calcium-DE Collagen Capsule — box
Box
Calcium-DE Collagen Capsule — dieline
Dieline
Blanc · Nettoyer · Cristal Capsule
白·净·透胶囊

A beauty-from-within SKU in violet — softer and more elegant, aimed at radiance and clarity.主打"由内而外"之美的紫色单品——更柔和、更优雅,指向白皙与通透。

Violet accent
Blanc · Nettoyer · Cristal Capsule — bottle
Bottle
Blanc · Nettoyer · Cristal Capsule — box
Box
Blanc · Nettoyer · Cristal Capsule — dieline
Dieline
Perilla Oil Soft Gel
紫苏油胶囊

Botanical green for the perilla seed oil soft gel — the most natural, plant-forward voice of the three.紫苏籽油软胶囊使用植物绿——三者中最天然、最"草本"的声音。

Green accent
Perilla Oil Soft Gel — bottle
Bottle
Perilla Oil Soft Gel — box
Box
Perilla Oil Soft Gel — dieline
Dieline
Herbal Treasure · 中宝 & H&FHerbal Treasure · 中宝与 H&F

Multiple brands, one design method.多个品牌,同一套设计方法。

The same design methodology scales across Bosong, Herbal Treasure and H&F, adapting each brand's personality while maintaining production efficiency and visual quality.设计方法延伸至多个品牌,包括博嵩、中宝及 H&F。不同品牌拥有不同视觉语言,但共享同一套系统化包装设计流程。

Cordyceps Cistanche Capsule
中宝 · 虫草肉苁蓉胶囊

Gold, deep red and cream give the 中宝 flagship an energy-and-immunity heritage feel — boost energy, maintain immunity — badged "Made in Singapore."金、深红与米色为中宝主打款注入"体能 + 免疫"的传承感——增强体能、保持体力、维持免疫力——并标注"新加坡制造"。

Heritage red · gold
Cordyceps Cistanche Capsule — bottle
Bottle
Cordyceps Cistanche Capsule — box
Box
Cordyceps Cistanche Capsule — dieline
Dieline
Papaya Jointwell Capsule
H&F · 木瓜关节胶囊

H&F shifts cooler — teal-blue over a warm orange base — for a fresher joint-health read: maintain immunity, renew endurance, antioxidant.H&F 转向更清爽的配色——青蓝压在暖橙底上——传达关节健康的新鲜感:维持免疫、迅速恢复体力、抗氧化。

Teal · orange
Papaya Jointwell Capsule — bottle
Bottle
Papaya Jointwell Capsule — box
Box
Papaya Jointwell Capsule — dieline
Dieline
Shared benefit system共享功效体系
Natural Herbal天然草本
🛡
Immune Support增强免疫
Boost Energy增强体能
Antioxidant抗氧化
System & Craft体系与工艺

One repeatable packaging framework.一套可复用的包装框架。

Colour-coded SKUs, engineered dielines and bilingual packaging work together as one repeatable packaging framework, making future product expansion straightforward.通过 SKU 色彩系统、标准刀模与中英双语包装规范,建立一套可持续扩展的包装体系,方便未来快速推出新产品。

Colour-coded SKUs分色 SKU

One accent per product carries the difference, while structure, type and logo stay constant across the family.每款一个点缀色承载区分,结构、字体与标识在家族内保持不变。

System

Engineered dielines工程化刀版

Every box ships as a flattened, print-ready dieline — the design proven all the way to production, not just the render.每个盒子都以展平、可付印的刀版交付——设计一路验证到生产,而不止于效果图。

Print-ready

Bilingual labelling双语标签

English and 中文 sit together on every face, built for a Singapore shelf and its regulatory copy.英文与中文同处每一个面,为新加坡货架及其法规文案而设计。

EN · 中
The Takeaway总结
From heritage to the shelf — one system, many bottles.传承货架——一套体系,许多瓶子。
Good packaging is not just beautiful — it survives manufacturing, retail shelves and product expansion.优秀的包装设计不仅好看,更能够顺利量产、适应销售环境,并支持品牌持续扩展。
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