Designing One Reward Experience Across Digital & Physical Worlds把数字与实体，设计成同一段奖励体验
I led the end-to-end UI/UX and visual direction for the platform's flagship tournament campaign, creating one unified experience across marketing, gameplay, reward systems, motion graphics and physical collectibles. Rather than designing an isolated event, the project established a scalable product ecosystem connecting key art, tournament interfaces, leaderboards, reward psychology, manufacturing, packaging and localisation.负责平台旗舰赛事 March Million 的整体 UI/UX 与视觉设计，建立贯穿宣传、产品、赛事体验、奖励系统、动效及实体奖品的一体化设计语言。本项目不仅是活动设计，更是一套可持续扩展的产品设计系统，将主视觉、赛事界面、排行榜、奖励体验、实体制造、包装及多语言本地化整合为一致的品牌体验。
The promotional film was structured as a product journey, progressively introducing tournament value, missions, gameplay, rewards and premium collectibles. Every frame was reusable across multiple languages while maintaining consistent branding.宣传影片采用产品叙事方式，通过任务、赛事、奖励及实体奖品逐步建立用户参与欲望。所有关键画面均支持多语言版本，保证全球市场保持一致的品牌体验。
Information architecture was designed around player progression. Event hubs, tournament tables, leaderboards, lucky wheel interactions and reward screens share one visual hierarchy, allowing players to understand schedules, rankings and rewards at a glance while maintaining gameplay focus.整个赛事体验围绕玩家成长路径设计。活动中心、牌桌、排行榜、幸运转盘及奖励页面采用统一的信息层级与视觉规范，让玩家快速理解赛事、奖励与排名，同时保持核心牌局体验的专注度。
The commemorative coin was specified with production-ready dimensions, engraving depth, edge treatment and material finish. Designing with manufacturing constraints from the beginning reduced production risk while preserving premium visual quality.纪念金币从设计初期即依据真实制造流程定义尺寸、雕刻深度、边缘处理及材质效果，使数字设计能够直接进入生产，并保持高品质成品表现。
The championship medal and 24K commemorative coin were designed as manufacturable products. Engineering drawings, 3D renders, production verification, packaging and winner certificates were developed together to ensure the physical reward matched its digital representation.冠军奖牌与 24K 纪念金币按照真实产品标准进行设计。从工程尺寸图、三维渲染、打样验证、包装设计到获奖证书，均采用统一设计语言，确保玩家从数字奖励到实体奖品获得一致体验。
