
Environmental Art Design | Hubei University of technology | China
- Bachelor's Degree, Environmental art Design
Singapore PR, Chinese Citizen.
Senior visual / User interface designer, proficient in Photoshop, Illustrator, Figma and Blender.
Proficient in user interface / user experience design, team leadership and multimedia project management. Has been successful in providing impactful branding, social media strategies and innovative design solutions.
Professional
My knowledge level in software
Photoshop
Illustrator
85%
83%
InDesign
65%
Premiere Pro
After Effects
75%
70%
Media Encoder
Adobe XD
70%
70%
Figma
85%
Sketch
80%
Blender
Midjourney
65%
83%
Chatgpt
Stable Diffusion
75%
75%
Others AI
(eg.ideogram.ai)
DeepSeek
75%
80%

Experience
All my work experience and companies
NEXTSOFT PTE LTD
Oct 2021 - Present
Mar 2019 - Sep 2021
V V TECHNOLOGY PTE LTD
HEAD OF VISUAL / UI / UX DESIGN
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Research and follow UI/UX design trends in multiple countries (mainly Europe, America, Japan, and South Korea), lead mobile game and Web/App interface design, and participate in website revamps.
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Lead the design team, oversee event and exhibition design, including 3D rendering and technical drawings, and allocate projects efficiently to ensure high-quality delivery.
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Mentor the team, optimize workflows, and establish an AI design database.
SENIOR VISUAL / UI DESIGNER
-
Research UI/UX trends in Singapore and China, lead mobile and Web/App interface design, and participate in website revamps.
-
Plan social media content (Instagram, Facebook, LinkedIn, WeChat) with the Brand & Marketing team and design the feed’s visual style.
-
Create, shoot, and edit marketing videos, collaborating with business and development teams for project execution.
Sep 2018 - Mar 2019
ACTIVA MEDIA PTE LTD *AGENCY
SENIOR GRAPHIC / WEB DESIGNER
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Lead and collaborate with teams in Singapore, Malaysia, and the Philippines, supporting 80+ clients.
-
Develop social media strategies, guide the creative team in multi-channel content creation, and analyze data to optimize content for healthcare, beauty, and SMEs.
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Stay updated on social media trends, provide monthly reports, enhance platform performance, and create interactive content (3D photos, AR filters, etc.).
May 2016 - Sep 2018
HAN PRODUCTIONS *AGENCY
SENIOR GRAPHIC / VIDEO DESIGNER
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Create and edit TV advertisements for display on Mediacorp Channels (e.g., Channel 5, U, 8, Kids Central). Edit movies for cinema previews.
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Develop storyboards, ending frame layouts, etc.
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Create and edit radio advertisements for use on Singapore radio channels.
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Develop banners, brochures, and digital media for concerts and events (e.g., Resort World Sentosa’s events).
Sep 2015 - Feb 2016
SKYLINE TRAVEL PTE LTD *AGENCY
SENIOR GRAPHIC / WEB DESIGNER
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Manage and maintain social media platforms, website, and Taobao shop for both Singapore and China markets.
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Plan and develop social media content and campaigns targeting Chinese audiences, growing followers from 10 to approximately 8,000.
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Lead and manage a small design team, providing guidance and feedback.
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Develop social media marketing strategies to attract Chinese tourists to Singapore and vice versa.
Oct 2014 - Apr 2015
MIRRION TECHNOLOGIES PTE LTD *AGENCY
SENIOR GRAPHIC / WEB / APP DESIGNER
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Create logo for clients according to their needs ,brand value and positioning.
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Design website according to clinet's brief.
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Create mobile app design according to UI / UX principles.